You created a Zlio Shop highlighting the topic of vacations, mountains or the ocean, and now you’re not sure which keywords to use?
Why not make use of Google’s Keyword Tool?
This easy to use tool will allow you to follow the latest trends by finding the most up-to-date keywords.
You can check out their Website at: https://adwords.google.com/select/KeywordToolExternal
Here’s an example:
Type in the following keywords:
- travel
- travels
- beach
- ocean
- mountain
- mountains
Validate your selection by clicking on Get keyword ideas
A table will be displayed which, by default, will show three colums:
- Advertiser Competition
- Approximate Search Volume
- Approximate Average Search Volume
Don’t hesitate to be curious: access the drop down menu and choose which columns you want displayed.
We suggest you select Search Volume, which shows you the changes for a specific keyword within a twelve month period.
Note that you can choose a Match Type for your keyword. This is especially helpful when using whole phrases as keywords.
An example with the phrase “summer vacation”
- Broad Match – This is the default option. Results will appear for both “summer” and ”vacation”, in any order, and possibly along with other terms, both in singular and plural.
- Phrase Match - Results for “summer vacation” will appear in this exact order, and possibly along with other terms in the query.
- Exact Match – Results will appear for the specific phrase, in this order, and without any other terms in the query.
- Negative Keyword – You can use negative keywords if you want to exclude certain terms and phrases from the results.